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Top
Ten Cash Drains In New
Product Development |
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Technology push, but where’s the pull?
(It’s the latest & greatest technology...) |
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Disregard the Voice of the Customer
(I know what the customer
wants, I don’t need to ask…) |
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The Eureka! Concept
(I’ve got a great idea)
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Pretend Design
(We’ll just fix it later) |
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Pampered Product
(We built 1!) |
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Hardware Swamps
(Just build more prototypes!) |
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Here’s the product, where’s the factory
(why can’t you build
it?) |
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We’ve always made it this way
(and it works!) |
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Inspection
(We’ll inspect in Quality) |
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Give me my targets, let me do my thing
(I’m the Lone Ranger) |
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